Promotional Marketing Ideas for your Small Business.
A very good Promotional Marketing Ideas… “Public Relations”. Most small business owners when they first start off cannot afford to hire a public relations company or person. But you can do it yourself if you do something noteworthy and then focus on obtaining coverage by your local newspaper, radio or television station. One of the best ways to generate publicity for your company is to do something positive for the community.
Here are some promotional marketing ideas and suggestions. • Sponsor a fun run for your favorite charity. Print tee shirts with your name on them for every runner. Put your company name and logo all the signs. You would probably sub-contract the local running club to organize the event. • Collect food or clothing for the homeless or local shelter. People drop the gear into your shop or business. • Create scholarships...even $500 will make a big difference to a disadvantaged student. • Create a photo opportunity by planting trees in an unattractive part of town...maybe near your shop...or near where your customers live. • Community service is perfect for local television coverage, especially if you hold the event on a slow news day. Community projects will always merit at least a paragraph or two in your local newspaper. How to do it
Once you decide on a project, draft a press release; say 2 weeks before the event. A couple of days before send it on company letterhead to the editors of the newspaper or TV station. Then follow up with a brief phone call confirming it's on. Hint: Ring before 3 pm...after that, they are usually busy getting ready for their deadlines. It's Ok to leave a good, detailed message on the voice mail. Don't forget to get staff, family and customers involved. It may take a bit of effort and organization, but the results can be amazing. Promotional marketing ideas are not hard to do, just talk them over with staff to ensure everybody understands what the key issue is and what their role is.
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