Marketing Campaign.

Marketing Campaign.

Sometimes we get so focused on marketing to make more profits we forget that there are some easier and simpler ways to get amazing results that affective the bottom line more than a full blown marketing programme might.

In brief the following is a scenario that shows how things could work.

Let’s say the average business can increase its net profits by a staggering 61.75% by fine tuning three areas.

1) By increasing sales by just 5%.

2 By reducing product costs by 5%.

3) By pruning expenses (overheads) by 5%.

….the main benefit is an improvement in the bottom line profit of 67.5%.

Some of you may say 5%!!!...how do you do that…well lets say you only change the variables by 1% in each area you would improve your net profit by 12%, would that help.

These figures are based on the average business which achieves 30% as a gross profit figure and a net profit of 10% of sales.

Here are the numbers before and after.

................ Before..................After.

Sales............1,000,000........ 1,050,000

Cost of Sales....700,000...........690,000

Gross Profit...... 300,000...........351,750

Overheads........200,000...........190,000

Net Profit..........100,000...........161,750

Why not share this with your staff and see what ideas they can come up with.

For more Marketing Campaign ideas why not revisit our Marketing Ideas page...just click here.

For more marketing Ideas why not visit our Marketing Manual Explaination page...just click here...