http://www.marketingideas-for-smallbusiness.com/marketing-ideas-blog.html Marketing Ideas for Small Business. Regular interesting and informative marketing ideas and tips for your small business. en-us marketing ideas Thu, 09 Oct 2008 07:58:03 GMT Thu, 09 Oct 2008 07:58:03 GMT marketingideas-for-smallbusiness.com http://www.marketingideas-for-smallbusiness.com/impactsalestraining.html Impact Sales Training. 11 Tips on How to win an arguement. Plus free weekly newsletter on Sales Training Ideas, marketing ideas and free ebook. Opt in now. Thu, 09 Oct 2008 07:58:02 GMT http://www.marketingideas-for-smallbusiness.com/marketingideas.html Pages & Pages of Free, Creative & Great Marketing Ideas for a Small Business.Free weekly newsletter with more marketing strategy's and bonus eBook..visit now. Wed, 08 Oct 2008 11:14:56 GMT http://www.marketingideas-for-smallbusiness.com/smallbusinessmarketing.html Small Business Marketing. Learn 7 quick and easy tips right now to get paid quickly. Also free ebook on Cash Flow and weekly Small Business Marketing Ideas Newsletter. Go here now. Wed, 08 Oct 2008 11:10:38 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Lead generation can be an expensive exercise, why not considering speaking about your business as a quick, simple and economical way to get leads. Following are some quick, simple and easy tips to make your public speaking easy and fun. Its like everything else, if you know what you about, are passionate about it, let it shine, but use the following guide lines to excel. Before the Event. 1) Know your material. (Rule of thumb: ten times the speaking time should go into the writing and research.) 2) Practise delivery at least 3 times. 3) Know your audience mix. 4) If required, plant some easy questions with friendly participants. 5) Be familiar with your speaking position and equipment. The speech itself:- 1) Begin dramatically. 2) Use humour. 3) Be sincere 4) Dont read. 5) Be considerate of the audience. 6) Tell stories. And remember you there to inform and entertain, not bore. KISS. (Keep it simple stupid.) For more marketing,selling and money saving ideas..click below Tue, 07 Oct 2008 14:55:38 GMT http://www.marketingideas-for-smallbusiness.com/leadgeneration.html Lead Generation, One of the many marketing ideas available for your small business. Free ebook on Cash Flow with weekly marketing idea newsletter.Opt in now. Tue, 07 Oct 2008 14:47:13 GMT http://www.marketingideas-for-smallbusiness.com/marketingcampaign.html Marketing Campaign for your small business that could increase your net profit by an outstanding 67.5. Plus free ebook on cash flow. Tue, 07 Oct 2008 14:03:02 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html 1) Dont do any credit checks before advancing credit. 2) Dont have a written credit policyor if you do keep it safeits valuable document which you want to keep out of the Gaze of your staff. 3) Dont keep credit card facilities.because they erode your profit margins. 4) Dont bother about getting personal particulars or guarantees on new accountsrely upon the informed comments of your matesparticularly those that come after a few beers. 5)Dont issue invoices at the point of saledo it when you can find time. 6) Issue your statements late each monthor better still, skip a month every now and againyou can easily catch up next month, cant you. 7) Encourage your staff to get sales no matter what the cost and dont get them involved in the collection process. 8) Only write up your records when time permits. 9) Become personally involved with your customers and volunteer to share in every misfortune that comes their way. In this way, you can ease their financial burden by agreeing to defer the payment of your account. 10) Only use telephone to ask for payment when youre sure that the customer is no longer buying from youto do so before hand could cost you sales. Smile :)...it is in jest...isnt it??? For more marketing,selling and money saving ideas..click below Wed, 01 Oct 2008 10:54:54 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Inexpensive manila folders can help you control the paper flow and mange your time more efficiently. Heres a simple system that works!. Utilize 4 folders to serve 4 different functions as follows:- * The Quickie Folder. Routine items you cant do right away but that you can handle while waiting for a meeting to start, before or after lunch or at the end of the day. * The deadline folder. Work matters with known dates for completion (e.g. reports to be submitted by the end of the month). Review it weekly. Monday may be the best day, so you can prepare for tasks to be done during that week. *The priority folder. Work that has no specific deadline but is important. Review weekly and work on it as time permits. * The tickler folder. Items that require action from someone else and/or follow up action you at sometime in the future. If necessary cross reference important items with your diary. For more marketing,selling and money saving ideas..click below Mon, 22 Sep 2008 05:19:43 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Here are some 'home spun" truths about advertising. 1) A good looking ad is no insurance that it will get looked at. " How many people do you know who are impeccably groomed...but as boring as hell". 2)Be proactive in your advertising...but be sure the proactiveness stems from the product. 3)A dull truth will not be looked at. An exciting "white Lie" will. The trick is to make your truth interesting, fresh and new. 4) Advertising doesn't create a product advantage it can only convey it. 5)Getting a product known isn't the answer, getting it "wanted" is. 6)In advertising. the energetic displace the passive every time. 7) "Word of Mouth" is the best medium of all. It's believeable and it's free...so why do so few businesses use it. For more marketing,selling and money saving ideas..click below Sun, 14 Sep 2008 09:06:45 GMT http://www.marketingideas-for-smallbusiness.com/smallbusinessmarketingplans.html Small Business Marketing Plans for your Business right now. Free Newsletter and Bonus eBookopt in now. Sun, 14 Sep 2008 08:47:45 GMT http://www.marketingideas-for-smallbusiness.com/salestrainingcourses.html Sales Training Courses.....Discover how to quickly and easily become a Successful SalesPerson & earn the money you want to earn...plus free weekly sales ideas newsletter. Mon, 08 Sep 2008 08:58:47 GMT http://www.marketingideas-for-smallbusiness.com/onlinemarketingbook.html Online Marketing Book....now you can quickly,easily,simply and economically grow your business..plus free weekly marketing ideas newsletter & Bonus eBook... Mon, 08 Sep 2008 08:44:28 GMT http://www.marketingideas-for-smallbusiness.com/employmentbook.html Employment Book. How to employ the right staff-first time-thus savingyou time and money...plus free weekly business ideas newsletter... Mon, 08 Sep 2008 08:29:08 GMT http://www.marketingideas-for-smallbusiness.com/advertisingtechniques.html Advertising Techniques Work Book...Its important today that we write adverts thatwork first time,every time...plus free marketing ideas newsletter & Bonus ebook.. Mon, 08 Sep 2008 08:17:49 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html When you ask somebody to do something, be sure to tell them why. Explaining why you want something done automatically removes the chance of appearing domineering and "bossy". Explaining "why" lessens the chance of error. It also gives the person requested to perform the job the chance to put it in proper prespective. They are aware of the bigger picture. They also get the oppurtunity to ask questions if they are unsure. Explaining "why" pays the person a compliment. You're informing them that thy're part of a team....their contributition is important. This applies to customers and staff. For more marketing,selling and money saving ideas..click below Fri, 05 Sep 2008 08:43:20 GMT http://www.marketingideas-for-smallbusiness.com/promotionalmarketingideas.html Promotional Marketing Ideas for your Small Business. Free Weekly Newsletter and Bonus eBook.opt in now. Fri, 05 Sep 2008 08:19:27 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html The next time you have to drive around the city, try this little test. Keep count of the number of business trucks or vechiles which really "sell" the message of their owners. I guarantee you will be surprised at how few do. Recently I saw a large delivery truck with simply the initials " UMP" plastered up the sides, what does "UMP" stand for? Presumably the name of the company, but what do they do, what do they sell? Unless your've got buckets of cash to make the initials of the business well known (like BHP) surely this prime transportable advertising space would be better served by "selling" the product. With roadside billboards renting for thousands a month for the same area and exposure, this business is " underselling" itself. My bet is that a $800 sign writing job would return then 10 times the investment each and every year. Do you have trucks or vechiles which could be deilvering your message for "free" and aren't. Think about it. For more marketing,selling and money saving ideas..click below. Mon, 01 Sep 2008 10:52:48 GMT http://www.marketingideas-for-smallbusiness.com/moneysaving.html Pages & Pages of Free Money Saving advice,articles,solutions & tips for Small Business.Free weekly newsletter with more information & bonus eBook...opt in now. Mon, 01 Sep 2008 10:40:14 GMT http://www.marketingideas-for-smallbusiness.com/businessexpensedeductions.html Business Expense Deductions. Pages and pages of Business Money Saving Ideas for Small business. Free Newsletter and Free E book on Cash Flow. Mon, 01 Sep 2008 10:31:02 GMT http://www.marketingideas-for-smallbusiness.com/index.html Looking for marketing ideas and sales training articles for your small business. Free weekly newsletter with creative ideas and bonus eBook, visit now. Thu, 28 Aug 2008 09:46:27 GMT http://www.marketingideas-for-smallbusiness.com/smallbusinesscashflow.html Small Business Cash Flow ideas for your Small Business. Plus free weekly newsletter and free ebook on Cash Flow. Enrol Now. Tue, 26 Aug 2008 07:43:01 GMT http://www.marketingideas-for-smallbusiness.com/expenses.html Expenses,.save money in your small business by sharing!!!!Plus Free Weekly Newsletter and Bonus eBook.opt in now. Tue, 26 Aug 2008 07:40:45 GMT http://www.marketingideas-for-smallbusiness.com/businessoverheadexpense.html A business overhead expense that will save your Business money.Plus Free Weekly Newsletter with Bonus eBook..opt in now. Tue, 26 Aug 2008 07:38:46 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html In difficult times such as the present, managers are frequently called upon to exercise their powers of veto. They must say "no" to proposed expenditures, "no" to extra staff, maybe,"no" to existing staff as well. There is a right way to say "no" so as to maximize your position. Always practise the golden rule of saying "yes" immediately but " no" only after qualification. If you begin a letter or conversation with "no" chances are high that your listener or reader will tune out with rejection and disappointment and perhaps fail to catch your later message. Try this winning strategy when you have to say "no". * Begin by reviewing all the facts in a step by step manner. * Provide the supporting information which went into making the decision making it very clear that all alternatives were very carefully considered . Ensure all information is capable of substaniation. * Say "no" politely,having based the decision upon logical facts as already related to the listener. The trick is to get the other party to acknowledge the reasons behind the decision and to genuinely believe their "proposition" received a fair assessment. For more marketing,selling and money saving ideas..click below. Tue, 26 Aug 2008 06:59:37 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html *After sorting, handle paper only once. * Make decisions about your paperwork. Don't play "paper shuffle". *Open your mail over the waste basket. * Ask yourself this question "What will happen if I toss this out?If nothing, toss it out. * Write your responses in the margin of an internal memo and return it to the orginator. *Skim if it's reference material. * Highligh items to which you may want to refer back. * Don't keep rarely used items. *Clear out your 'in basket' daily. *Strive to complete your paperwork daily. You will be relieved at the energy and satisfaction you feel as opposed to that bogged down feeling you get when looking at apile of unfinished paperwork. For more marketing,selling and money saving ideas..click below. Mon, 18 Aug 2008 10:22:10 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html A statement from a long term factory employee made the management sit up and take notice. During a newly introduced traing session designed to get employees to talk about how the company does business this valued employee said.... " For 25 years you've paid only for my hands when you could have had my brains and because you didn't ask for my input, I never give you my heart". Hope this makes you think about communicating with your employees regularly. For more marketing,selling and money saving ideas..click below. Thu, 14 Aug 2008 09:54:25 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Get to know your customer as as you know your product. Armed with accurate, up-to-date knowledge about your client-their family,lifestyle,education,interests-it's possible to out-manage,out-sell,out-motivate and out-negotiate your competitors. Information Sources. Probing conversations,newspaper cuttings, receptionists, suppliers and status symbols such as trophies and artworks displayed in a clients office. Aim. To find and create a common interest with aspects of their life so that your relationship can develop beyond a purely business one. For more marketing,selling and money saving ideas..click below. Fri, 08 Aug 2008 09:06:06 GMT http://www.marketingideas-for-smallbusiness.com/tipsforsavingmoney.html Tips for Saving Money......for your Small or Home Business..Plus Free Weekly newsletter..opt in now. Fri, 08 Aug 2008 08:05:48 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Some tips on selling your idea:- * Prove the need. * Prove the want. * Double check all the facts supporting your idea. * Document your evidence. * List all the alternatives, direct or indirect. * Select the most practical ideas. * Consider the internal politics of promotiong your idea. * Quantify and eloborate the benefits. * Identify your likely allies and enemies. * Prepare an action plan for idea implementation. For more marketing,selling and money saving ideas..click below. Mon, 04 Aug 2008 09:22:00 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Marketing Idea Shop for Marketing Plans & Strategys, Sales Training Information, Advertising Ideas & Staff Employment. Free weekly newsletter & bonus ebook.... Opt in now. Fri, 01 Aug 2008 10:19:36 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Be prepared to ask 5 whys about a problem. Example....A pump burned out-why? There were metal filings in the bearings- why? The filter screen wasn't on the filter-why? Because it fell off and was at the bottom of the coolant basin-why? The maintenance man didn't put a lock nut on the filter.-why? ...and,bingo..there's the real problem! 5 "whys" lets you prevent a recurrence of a problem. One why only lets you take emergency-and temporary-corrective measures. For more marketing,selling and money saving ideas..click below. Mon, 28 Jul 2008 04:49:42 GMT http://www.marketingideas-for-smallbusiness.com/smallbusinessmarketingstrategy.html Small Business Marketing Strategy for your Small Business.Free Weekly Newsletter with bonus eBook..opt in now. Sun, 27 Jul 2008 11:24:13 GMT http://www.marketingideas-for-smallbusiness.com/realestatemarketingideas.html Using Real Estate Marketing Ideas for your Small Business.Free Weekly Newsletter and bonus eBook..opt in now. Sun, 27 Jul 2008 11:13:57 GMT http://www.marketingideas-for-smallbusiness.com/howtousethissite.html How to use this site. Sun, 27 Jul 2008 07:19:59 GMT http://www.marketingideas-for-smallbusiness.com/advertisingslogans.html This is more than just advertising slogans, it is 125,000 exciting,brillant and amazing Sun, 27 Jul 2008 07:18:35 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Above all else, realize that anger is an emotional outburst. The issue which triggered it may not necessarily be the cause so a degree of sumpathy should be extended. Pent up frustration must eventually explode at some point in time.....your job is to defuse it before damage is done. These tips will help you defuse the anger:- * Stay calm yourself even if you're directly in the firing line. * Acknowledge the anger quckly and listen closely. *Communicate your concern and understanding. " I don't blame you for feeling upset." *If an apology is required,make it personal" I am sorry" sounds better than "we are sorry". *Look immediately for the solution and attempt to get them to discuss the timetable for implementation. For more marketing,selling and money saving ideas..click below. Tue, 22 Jul 2008 07:10:27 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html One enterprising manager of a large Holiday Inn complex in New York has reduced employee turnover from.... 82.5 to 10,5. in 2 years by building loyalty amongest the troops, many of whom can't even pronounce the word let alone spell it. The first step in this incredible turnaround came when our enterprising manager studied the "make up" of the local work force in an effort to design employment packages that would appeal to an already pre-determined ideal employee specification (i.e. hard working, honest, ability to work shifts including double shifts and on call at short notice). The local working population were mainly immigrants. To appeal to this segment he began by offering free English classes to new employees as well as helping them find places to live. Not only that, he offered a counselling service to help employees who had left family members behind in the old country. For more marketing,selling and money saving ideas..click below. Tue, 15 Jul 2008 05:22:22 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Consider using telephone messages slips that have a line for the phonetic spelling of a callers name. They can help you avoid the embarrassment of mangling the name in the return call. For example:- Callers name:- Paul Dussek. Sounds Like : Doo-sek. Keep copies. Keep copies of all phone messages in a phone message book. Reason. When you need to track a name or number...copies of the phone message can help speed the task. For more marketing,selling and money saving ideas..click below. Wed, 09 Jul 2008 07:57:01 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Curiosity- a simple but basic asset for manager- prompts an examination of problems or progress. It triggers questions, such as: 1) How did this happen? 2) When did this happen? 3) Who said so? 4) When did you find out? 5) Whats being done about it? 6) How can we fix it ( Or take advantage of it?) 7) What do you recommend? 8) How will it work? 9) What help is needed? 10) How long is it going to take? Impoatant as it is, curiosity must be accompanied by tweo other management "musts". They are accountability and a willingness to take action-even when the outcome is uncertain. For more marketing,selling and money saving ideas..click below. Fri, 04 Jul 2008 07:20:37 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html 1) Create benefits rather than compete with prices. 2) Protect a price register's ego with non-price extras. 3) Offer your highest price items first,they may go for it. 4) Base prices on what the market will bear, not costs. 5) Sell wants, visions, ideas and not products. 6) Create visual images of them enjoying your product. 7) Reduce a price difference to lowest level possible. 8) Never reveal price until you must, it kills emotion. 9) Quote: Valuve;price: and then more benefits. 10) Train yourself to sell to the wants, not the needs. Mon, 23 Jun 2008 07:11:50 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Successful people:- * never forget their gols and always work towards them. * adapt to changing situations making decisions along the way. * believe in themselves and what they are doing. * do not get disheartened by others' lack of enthusiasm for their projects or goals. * spend their pennies wisely. * are up to date with topical changes and how these will affect their business. For more marketing,selling and money saving ideas..click below. Sat, 07 Jun 2008 11:53:06 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html How much time do we lose through these common time leaks? 1) Failing to organize others whose input is required. 2)Starting a job before thinking it through. 3)Doing unproductive things through sheer habit. 4)Keeping too many unneccesary records or not keeping vital records and having to re-invent them all over again. 5)Socializing at great lengths in between functions. 6)Doing things that should be done by others. 7)Making unnecessary visits or phone calls. 8)Doing things that aren't part of the job. 9)Paying too much attention to 'low return on investment'items. 10)Failing to anticipate crises. For more marketing,selling and money saving ideas..click below. Wed, 04 Jun 2008 12:12:24 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Two methods that work: 1)Raise your hand and say "May I interject for just one moment"..and keep on talking. 2)Stand up and in the pause that is created you can begin to talk. One of the keys to a successful interjection (so that you don't appear rude) is to ask permission to interject...but that dosen't mean you have to wait for it be granted. For more marketing,selling and money saving ideas..click below. Thu, 22 May 2008 13:26:17 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Here a 5 top characteristics of a great boss. 1)Shares Information with employees. 2)Gives praise as well as criticism. 3)Dosen't distinguish between employees.(i.e.No favourites). 4)Encourages employees participation,even in the decision making process. 5)Keeps promises. How do you rate? Tue, 20 May 2008 05:53:38 GMT http://www.marketingideas-for-smallbusiness.com/marketingideashop.html Do you and your staff have to find out the answers to questions customers ask by annoying a fellow worker? Why not prepare an internal report on all the questions customers have ( or are likely) to have....with a suggested response. Give it a suitable title such as "Customer Statisfaction Manual" More than a few customer oriented businesses have used this "question/answer manual" to great advantage. It assists staff to be aware of customer doubts and how to handle them. It assists them in being able to close the sale. It can also be used in promotional material,e.g. heading for adverts or flyer "7 answers to the 7 most important questions before you buy a XXXX" Tue, 20 May 2008 05:47:03 GMT http://www.marketingideas-for-smallbusiness.com/greatmarketingideas.html Consumer response to marketing has as much to do with psychology as with "hip pocket" economics. Consumers react differently to price. Under $1 End price in 9. Customers only see in "tens". An 83 cent item sells no better than an 89 cent item. $1 to $10. End price in a 5 or 9. $10 to $100. End prices in $xx.25 or $xx.50 or $xx.75. Customers believe this reflects fair pricing. Over $100. Price in whole numbers and skip the two zeros. $850.00 looks much larger than the $850. Thu, 15 May 2008 13:47:12 GMT http://www.marketingideas-for-smallbusiness.com/deductiblebusinessexpense.html Before filing a piece of paper, ask yourself. "Is there a chance I might need this in the future?" Studies have shown that 80 of material is never used again. If you need to file, ask yourself this question, "If you had to retrieve this information and it wasn't there could you easily get the information from another source?" If the answer is yes, why file? Also, get into the habit of placing a "dump date" in the top right hand corner of the paper...that is, a date at which time it can be thrown out. Thu, 15 May 2008 13:47:12 GMT