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Advanced Sales Training Idea. .....

You can make your presentation more effective by making it appear as if it were tailor-made for your prospect.

Of course, it's not always possible to prepare special sales literature for each interview.

But you can personalize some of the sales material by writing your prospect's name on it.

For example, if you have a catalogue or price list you want to leave with a prospective buyer, write or print their name on it.

Some sales people insert a page in their presentation on which they note that it was prepared for Mr. & Mrs. _________ and in the blank space, they write the name of the person on whom they are calling.

When you personalize your sales material, you make sure your prospect understands that you've been thinking specifically about them and their problems, and you might have something worth his time and attention.

They are likely to be a more receptive listener.

So use this sales training idea to enhance you chance of turning a presentation into a sale.

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